Los Angeles, California
5340 ALLA ROAD, LOS ANGELES, CA 90066
SIZE: 27,253 SF I SERVICES: PLANNING, ARCHITECTURE, INTERIOR DESIGN
STATUS: COMPLETED 2016
The Visionaire Group, one of the world's leading innovators in digital marketing, announced the launch of its new company identity, TVGla. The company has also moved into its new headquarters in the thriving Playa Vista area on the border of Marina Del Rey. With a diverse community ranging from Deutsch to Vevo, Google, Facebook and TMZ, TVGla's new location is in prime real estate for entertainment and creative companies.
The new 18,000 square foot structure was designed to encourage creativity and enhance the group dynamic culture with the new state-of-the-art space. After a full redevelopment, the new offices feature a modernized aesthetic, a two-floor open plan layout, floor to ceiling glass walls providing clear views into the creative space, and a mix of classic and contemporaty art.
Drawing inspiration from the company's roots in Los Angeles, each communal space and breakout room is now themed after iconic Hollywood locations, including "Hollywood Bowl" bench seating, and a conference space with screening capabilities, "The Good Luck Bar", a small bar in a communcal breakout room, "Grauman's Chinese Theatre" with full projector and couch seaing to watch movies and campaign videos, and the "Polo Lounge", a collaborative space with plenty of seating for team building and meetings themed after the iconic location.